We started Aeira as a conversation between two friends who wanted more from their wellness routines.

Between work, sports, and real life, we needed products that were clean, effective, and easy to use—without complicated steps or ingredient lists we couldn’t trust. Too often, we found the opposite: cluttered labels and routines that didn’t fit the rhythm of modern living.

In a booming wellness space, we noticed a clear gap: very few products are truly fasting‑friendly. Many people love the idea of fasting but feel unsure about how to do it—or don’t realize that the rhythm of fasting can be supported with simple, nutrient‑dense, minimal foods.

We also saw wellness becoming overcomplicated: long labels, extra fillers, and marketing that made things feel out of reach. Aeira is our response. Our mission is simplicity—minimalistic self‑care that helps you feel more control over what goes into your body and how you care for it every day. That means short labels, essential ingredients, and nothing that gets in the way.

One of us kept coming back to bone broth, a timeless staple for strength and nourishment. The other was focused on turning wellness into everyday tools people can actually use. Together, we took something classic and made it accessible, portable, and modern. That’s how Aeira was born.

From day one, our partnership has been about balance—different skills and perspectives, united by a simple philosophy: wellness should give more than it takes. Every Aeira product is crafted with minimal ingredients, respect for fasting and balance, and a focus on helping you feel clarity, calm, and control.

We built Aeira for ourselves, our families, and our friends. Now, we’re excited to share it with you.